"Wheel of Fortune" show producer Harry Friedman says he wants to do it in 3-D.

At a recent run-through, host Pat Sajak protruded from the screen like a friendly gargoyle. A camera that whizzed past the "grand prize getaway" to San Francisco made the wooden Victorian townhouses look like pieces of a pop-up book. "Down the road we'll shoot all of our on-location footage of prize packages in 3-D," said Mr. Friedman.

This month, ESPN launched a 3-D channel designed to broadcast sporting events including 25 World Cup soccer matches.

This month, DirecTV and Panasonic will launch several joint 3-D channels devoted to movies, concerts and sports.